September 19 — 2017

IN ART MUSEUM Brand Design



IN Art Museum is a comprehensive platform for displaying works of art and opening exhibitions.

Freedom and openness are its attitudes and have become the inspiration for its brand image. In the logo design, the word "Ying" is combined with the "open door" to accommodate more unique existence through art. The whole set of vision system is based on neutral color, and the main graphic in Logo is used as the perfect design language, which is used in the visual expression and details of the subject.


应•美术馆是展示艺术作品、开设展览活动的综合平台。
自由与开放是它的态度,也成为其品牌形象的设计灵感。在标志设计中,将“应”字与“打开的门”相结合,愿艺术可以容纳更多独特的存在。整套视觉系统以中性色彩为基调,选取Logo中的主图形作为恰好的设计语言,运用在主体视觉与细节之中。



Brand - Web - Vi - Logo - package

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