December 09 — 2017

INMU Brand Design



INMU is a platform for the development and sale of art products and was established at the end of 2016. The brand is focused on the study of color, styling and materials to explore more intrinsic beauty.

The logo of the brand is mainly based on the font design. The striking yellow vertical bar is both the Chinese and English spacers and the main graphic. It is also used as the main element in the subsequent extended design, which enhances the visual language. The color of the brand is based on a calm forest green, and the bright yellow is used as a match to balance the visual experience.


应目INMU是开发与出售艺术类产品的平台,成立于2016年末。该品牌在创作中,专注于研究色彩、造型和材质,探索更富内涵的美。该品牌的标志以字体设计为主,醒目的黄色竖条既是中英文的间隔符又是主图形,在后续的延展设计中也作为主要元素,强化了视觉语言。品牌的色彩以沉稳的青绿色为基调,明朗的黄色作为搭配,平衡了视觉感受。



Brand - Web - Vi - Logo - package

应目® 是应-美术馆的艺术产品销售平台,
开发与出售艺术类产品。成立于2016年末……


| 就是恰到好处的对待,
| 目之所及的物品。


应目® 的命名来自“应目会心”一词。

产品 | 包装

移动 | 客户端

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