August 23 — 2017

Achromatic Color Hunter



Achromatic Color Hunter is just as famous as a cultural product brand with a neutral and introverted character.

Achromatic Color, that is, to remove the color other than color, not shining, but it is a deep life background. In the design, the concept of no color becomes the consistent language, and the color system is mainly black and white and gray. All the elements and details are treated with the concept of“no gender, no style, no cold and warmth”, which conveys simplicity and balance in vision.


無彩猎人恰如其名,是一个内在中立而内敛的文创品牌。無彩,即去掉彩色以外的单色,不夺目却是体味更深的生活的底色。设计中,無彩的概念成为始终贯之的语言,色彩系统以黑白灰为主。所有的元素与细节处理,都秉承“无性别、无风格、无冷暖”的理念,在视觉上表述着简约与平衡。



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