March 08 — 2018

ZYB Brand Projects



The ZYB is the K12 online education platform that Baidu internally hatches. The users are mainly middle school students and primary school students.

Its series of brand image design needs to convey the sunshine, active and lively appeal and relaxed atmosphere for the students. The color system is dominated by bright and pleasant tones, and the fonts are enhanced by the processing of rounded corners. The design of the patterns and icons also reflects the simple and lovely style.


作业帮是百度内部孵化的K12在线教育平台,直接受众以中小学生为主。作业帮的系列品牌形象设计,需为学生们传达出阳光朝气、积极活泼的感染力与轻松的氛围。在色彩运用上以明朗愉悦的色调为主,字体通过圆角的处理提升亲和力,图案、图标的设计也体现出简约可爱的风格。



Brand - Font - Visual Design - Logo - icon

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