The ZYB is the K12 online education platform that Baidu internally hatches. The users are mainly middle school students and primary school students.
Its series of brand image design needs to convey the sunshine, active and lively appeal and relaxed atmosphere for the students. The color system is dominated by bright and pleasant tones, and the fonts are enhanced by the processing of rounded corners. The design of the patterns and icons also reflects the simple and lovely style.
Brand - Font - Visual Design - Logo - icon